Small shrublet with tightly packed clusters of large striking bright red flowers sporadically throughout the year and stimulated by fire in nature. One of the showiest of the Ericas ±50cm. Prune to keep neat and feed before flowering with slow release 3:1:5 or good organic fertilizer. Be careful not to disturb the roots and water regularly as this is generally the cause of losses with Ericas. Make wonderful container plants.